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This past week, as all eyes turned to Ukraine (and all recently self-anointed Covid experts became overnight European military strategists #becuzcontent), other stuff happened too...

How is it that so many tweets, YouTube comments and that sad sad place where reason goes to die, Telegram are certain? And not just certain. Absolutely certain they're certain!‍ In two words, egregores and schizo-genesis.

In our latest installment of Post-Truth Hottakes, here's one that's been rattling around everyone's newsfeeds this month...and it provides some teachable moments on how we're making sense of things these days, and how we can hopefully do it a little better.

Today's a good day to reflect on the strange and curious customs surrounding the Mating Game, and to understand with clear eyes what's exactly at stake, and who's pulling whose strings.