Mindshare Entertainment has optioned the rights to Steven Kotler’s bestseller “The Rise of Superman,” with the company planning on adapting the book into a TV show, feature-length documentary and digital experience.

The book examines 15 years of research and interviews with dozens of scientists and athletes on the science of “flow,” an optimal state of consciousness in which people perform and feel their best.

Mindshare plans on delving deeper into the science of ultimate human performance and where peoples’ limits lie, through a variety of platforms. Although there are no deals in place yet, company hopes to make the “Rise” adaptation its first to land a home on prime-time TV.

“Our mission is to bring compelling content to audiences in new ways,” Lang said. “We are very excited to partner with this group, who are at the top of their fields in storytelling. Creating original entertainment content allows us to bring exclusive content to our clients. And, the team is excited to dig into this story.”